I sent it to everyone I knew and then promptly forgot about it.
Several weeks later, the movie Snakes On A Plane was mentioned on NPR. They were as surprised as I was to learn this movie was not only not a joke, it was actually being made and it was to star Samuel L Jackson.
A couple of months later, this billboard appeared in Lincoln Square to underline the fact that someone seriously made a movie. Called Snakes On A Plane. Incredulity turned to curiousity, and we became determined to see it during its opening weekend.
Two weeks ago, the Peepster sent me an email containing a personalized message to me from Samuel L. Jackson.
Yesterday Shannon, the Peepster and I went to see this legendary-before-it-was-even-released movie at the Kerasotes City North theater on Western, where we were warned by a digital female voice to behave ourselves because we were being watched before the movie started.
In retrospect, that was probably the creepiest part of the movie. Although the fear I felt for the calibre of the film we were about to see based on the crappy previews had me pretty terrified.
Snakes On A Plane may not leave you with a clearer understanding of the Bible, but it is goofy fun and well worth the price of admission.
Brilliant marketing strategy, Mugsy!